Geox makes it rain. Literally. Watch as one man struggles through 7 days of rain, courtesy of his personally crafted cloud. The ultimate urban rain test shows these shoes don't get soaked even when Tom does.
The website’s design rely heavily on strong visuals and iconography, and give the full stage to our tester and his nemesis cloud. In doing so the Amphibiox campaign pleasurably waters down the distinction between a product site and an experience. An effort that has already resulted in a plethora of awards, including a Promo & Activation Grand Prix at Eurobest.
Agency: SMFB Oslo
Copywriters: Thomas Askim, Steven Boegborn, Matthew Elworthy
Photographer: Mennos Mans
Production Company: MediaMonks
Film Directors: Rogier Schalken, Tom Rijpert
Production Company Producer: Joris Pol
Agency Producer: Christoffer Lorang Dahl
Interactive Director: Jouke Vuurmans
Senior Designer: Marius Roosendaal
Account Director: Kristian Kristiansen
Client: Richard Holley
Client: Luigi Garbuio
Account manager: Silje Hvideberg Tobiassen